Review of Marketing Research: Special Issue - Marketing Legends
In this special issue of the Review of Marketing Research, the nine included papers are exclusively dedicated to allowingmarketing legends" to reflect on their academic careers and to summarize their own contributions to marketing research. The contributors are: Richard P Bagozzi, Shelby D. Hunt, Philip Kotler, V. Kumar, Naresh K. Malhotra, Kent B. Monroe, YoramJerry" Wind, Gerald Zaltman, and Jagdash N. Sheth. Distributed in North America by Turpin Distribution. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)
Malhotra, Naresh K.
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