Business & Management , Management
The Customer Management Scorecard
This volume documents the results of global research on customer management (CM) funded by QCi, IBM and OgilvyOne. It is based on the diagnostic tool developed by QCi, the Customer Management Assessment Tool (CMAT), which is recognized as the global CRM sc
- Foss, Bryan
- Kogan Page
- 272
- Hardback
- 9780749438951
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