Business & Management , Advertising & Promotion
Essentials of Contemporary Advertising
Essentials of Contemporary Advertising, 2/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually pract
- Weigold, Michael
- McGraw-Hill Education
- 558
- Paperback
- 9780071287579
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