Business & Management , Advertising & Promotion

Essentials of Contemporary Advertising
Essentials of Contemporary Advertising, 2/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually pract
  • Weigold, Michael
  • McGraw-Hill Education
  • 558
  • Paperback
  • 9780071287579
19,50 Euro   1.199 Денари.
Количина на залиха
2
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