The Ride of a Lifetime : Lessons Learned from 15 Years as CEO of the Walt Disney Company
A grand vision defined: The CEO of The Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world. In 2005, Bob Iger became CEO of The Walt Disney Company during a difficult time. Morale had deteriorated; competition was more intense, and technology changing faster than at any time in the company's history. "I knew there was nothing to be gained from arguing over the past," Iger writes. "The only thing that mattered was the future, and I believed I had a vision for it. It came down to three clear ideas: 1) We needed to make things that were great, the highest quality creative content we could produce. 2) We could not be afraid of change; we had to embrace technology and foster innovation. And 3) We needed to think bigger to turn Disney into a stronger global brand, penetrating large growth markets, like China, more deeply." Twelve years later, Disney is the largest, most respected media company in the world -- counting Pixar, Marvel, and Lucasfilm among its properties -- and its value is nearly four times what it was when Iger took over. Iger is recognized as one of the most inventive and successful CEOs of our time. Now, he's sharing the lessons he's learned while running Disney and leading its 200,000 employees -- taking big risks in the face of historic disruption; learning to inspire the people who work for you; leading with fairness and communicating principles clearly; and it's about the relentless curiosity that has driven Iger for 43 years, since the day he started as a studio supervisor at ABC. It's also a book about thoughtfulness and respect: the basis of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years, to an abiding love of the evolving Star Wars myth. "Over the past twelve years, I think I've learned what real leadership is," Iger writes. "But I couldn't have articulated all of this until I lived it. You can't fake it -- that's one of the lessons."