Business & Management , Business Research Methods
Research Methods in Business Studies
A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research. Written in an accessible style, this book demonstrates the importance of a scientific approach to business research and problem-solving projects. It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data. The following online resources support the text: For Instructors: PowerPoint slides
- Gronhaug, Pervez Ghauri . Kjell
- Prentice Hall
- 2010
- 288
- Paperback
- 9780273712046
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