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Business & Management , Sales

The Strategy and Tactics of Pricing

The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing.

Author: Nagle, Thomas T.
Publisher: Routledge
Year: 2023
Pages: 336
Format:
ISBN: 9781032540726

Price 69.90 Euro 4,299 Denars.

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3

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