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Business & Management , General Marketing

Marketing
'Marketing' shows students how customer value - creating it and capturing it - drives effective marketing strategies. This edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and re
  • Opresnik, Marc O.
  • Pearson Education
  • Paperback
  • 9781292294995
94.29 Euro   5,799 Denars.
Quantity in stock
5
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