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Business & Management , Brand and Product Management

Strategic Brand Management
For students, managers and senior executives studying Brand Management. ? Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition stren
  • Keller, Kevin Lane
  • Pearson Education
  • 2012
  • 590
  • Paperback
  • 9780273779414
69.90 48.93 Euro   4,299 3,009 Denars.
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