Political science , Lobbying, Campaigns & Elections
Campaigns on the Cutting Edge
Political campaigns are changing. To help readers make sense of this evolution, well-respected scholars and practitioners keep their focus on the horizon of campaigning and offer a cutting-edge look at what to expect in the 2008 elections and beyond. Book News Annotation: Semiatin (campaigns and elections, American U.) and fellow contributors discuss the status quo of political campaigns where a candidate can speak and his or her words are on the internet in less than 10 minutes, new technologies enhance the power of interest groups, and citizen groups can challenge the media's coverage of a campaign. Twelve chapters discuss these and other trends that are altering election protocol (specifically in the US) and what their implications are for the future. Specific topics include: the future of fundraising, the individualization of campaigns, paid media, new media, polling trends, voter mobilization, revitalization of political parties, campaign press coverage, campaign finance reform, election administration, and campaigns and democracy. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)
- Semiatin, Richard J
- CQ Press
- 2008
- 200
- Paperback
- 9780872895799
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