Business & Management , Leadership
Managing Cultural Differences : Global Leadership Strategies for the 21st Century
Description This new edition of a business textbook bestseller has been completely updated. In particular, the book presents a fuller discussion of global business today. Also, issues of terrorism and state security as they affect culture and business are discussed substantially. The structure and content of the book remain the same, with thorough updating of the plentiful region and country descriptions, demographic data, graphs and maps. This book differs from textbooks on International Management because it zeroes in on culture as the crucial dimension and educates students about the cultures around the world so they will be better prepared to work successfully for a multinational corporation or in a global context.This classic has been praised as "the bible of multiculturalism" ("New York Times" News Service). It includes all demographic information fully updated, new case studies added to each chapter, CDROM with additional student resources new to this edition. It offers five-hundred page on-line instructor's manual available from publisher packed with exercises, resources, graphics and ppt slides for lectures.
- Moran, Robert T.
- Taylor & Francis Ltd
- 2007
- 732
- Mixed media product
- 9780750682473
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